Weathering the "Storms": the Vermeer Family Business Story

December 10, 2020

Online via Zoom / In-person**
8:30 – 11 a.m.

Presented by Heidi Vermeer-Quist Psy.D, VQ Consult

The Vermeer family business story began in 1948 out of grandfather's workshop and has since grown into a first-class global manufacturing business, dedicated to putting people and principles first. Heidi will share the business's foundations, family ownership challenges, response to recent business crises (tornado event in 2018 and COVID-19), and lessons learned.

Key takeaways:

  • Advantages and unique aspects of being family owned
  • Building resiliency as a family-owned business (as a family and as individuals)
  • Lessons learned from weathering ups and downs over 70+ years
  • Sharing of other family business stories of overcoming adversity


**NOTE: In-person events will be scheduled as permitted by the Dane County Health Department. All in-person gathering health and safety guidelines will be followed and enforced.