Benefits of Membership

The Wisconsin Family Business Center offers world class education, networking and support for family businesses at an exceptional value. Our Center is housed in the Fluno Center, the award-winning Executive Education center for the Wisconsin School of Business. Members enjoy educational lectures, networking opportunities, and peer-related learning activities that enhance the best practices of those involved in a family business. We believe the involvement of our sponsors raises the level of quality experience for all involved. We welcome all guests to our center as potential members.

Speaker Series

At Wisconsin Family Business Center programs, leading family business experts share insights and information on trends and techniques that can be applied to your business. They help you develop your skills to lead and participate in change and to understand the context of leadership issues in your family business. Relationship building among members enhances the learning and camaraderie that is a key benefit of FBC membership. FBC provides a stimulating setting for family businesses to develop strategies for growth.

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Food For Thought

As an added FBC membership benefit, sponsors partner to present eight educational breakfast programs per year. Members learn about relevant topics to help them, their family, and family business succeed. This also provides an additional opportunity to meet with fellow FBC members and sponsors.

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Supportive Community

Engage with family business owners, next generation leaders, and key employees who understand the challenges and opportunities of a family business and get what you are going through.

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Round Tables

Learn from and connect with other members and sponsors through small group discussions on topics that are important to you.

Peer Groups

Collaborate in confidential forums with individuals that share similar experiences and backgrounds to work through sensitive issues and critical business topics.

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Members Only Website Section

Members have access to recordings of past presentations, power point slides, and handouts.


Participate in the Loyola Family Business Center Institutes (Stewardship, Next Generation Leadership, Governance) at the Loyola FBC member price.

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We can suggest resources, provide referrals (coaches, consultants, facilitators, etc.) and facilitate connections to the University of Wisconsin. New this year - assistance with board member search through Private Directors Association.


Receive a 20% discount on more than 70 professional development programs offered through the Wisconsin School of Business Center for Professional & Executive Development.

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The Fluno Center

Wisconsin Family Business Center programs are held at the Fluno Center, an award-winning facility with convenient underground parking, located just a few blocks from State Street shopping, the Memorial Union, and downtown Madison. Members also have access to the Fluno Center's popular Smitty's Study Pub on the building's top floor. Enjoy skyline views, billiards, light fare, and a full-service bar.

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Our Membership Promise to You

We respect your privacy as we understand most family businesses are private enterprises. We do not share your email, family matters, business operations, or financial information.

Become a Member Today

We are proud to be a member-driven organization specifically for family-owned businesses. With all that is going on in the world, now is the time to invest in the future of your family business. Join a community of peers from across the state to share relevant information and build a network that will support your family and your business while driving success for all.

To find out more about joining the Wisconsin Family Business Center community, please contact Sherry Herwig at 608-441-7347 or [email protected]

Become a Member
Fluno Center
Wisconsin School of Business
UW Family Business Center
601 University Ave
Madison, WI 53715