SPEAKER SERIES

From Message to Momentum: Telling Your Story to Build Your Family Business

Wednesday, December 17, 2025
8:30-10:15 a.m. Online Only

Presented by KennedyC

Family businesses have powerful stories to tell – but many struggle to know where to begin with marketing—or how to evaluate its effectiveness. In this presentation, we’ll explore how authentic storytelling, aligned with your business goals, can help build meaningful momentum.

You’ll walk away with a practical framework to guide your marketing decisions, along with real-world examples of compelling brand messaging that resonate.

Key Takeaways:

• How to identify the business KPIs that should shape your marketing plan
• The right balance between brand-building and activation efforts
• How to craft and communicate a story that truly differentiates your family business in the marketplace