SPEAKER SERIES
Create a Rare Experience (CARE)
Thursday, May 6, 2027
8 a.m.-2 p.m.
Vortex Optics Headquarters, 1 Vortex Drive, Barneveld, WI 53507
Please note: This program will be held at Vortex Optics Headquarters. The event will be offered in-person only and will not be live-streamed. However, a recording will be available after the program.
Agenda:
- 8:15 a.m. Registration for those on 8:45 a.m. tour
- 8:45-10 a.m. Optional Tour (tour starts promptly at 8:45 a.m.)
- 9:45–10:15 a.m. Registration
- 10:15 a.m.–12:15 p.m. Speaker Series Presentation
- 12:15–12:45 p.m. Networking Lunch
- 12:45–2 p.m. Optional Tour
Join Vortex CEO Joe Hamilton for an immersive experience at Vortex HQ, where attendees will get an inside look at the company behind the largest sport optics brand in the world. Through stories from Vortex's journey, from startup to industry leader, Joe will share lessons on leadership, culture, customer obsession, and the power of human connection.
Attendees will discover why connection creates momentum, why service is a superpower, and how creating rare experiences can help businesses stand out in an increasingly transactional world.
Key takeaways:
- Step inside Vortex HQ for a behind-the-scenes look at the culture, leadership, and customer-first mindset that helped build the largest sport optics brand in the world.
- Learn the principles Vortex was built on and how they continue to shape our culture, leadership, and growth today.
- Discover how creating rare experiences helps build a brand people believe in and want to belong to.