WEBINAR
The Next Generation Advantage: How Future Leaders Can Help Shape the Family Business
Monday, Aug. 18, 2025
11:30 a.m.- 12:30 p.m. Central Time
Hosted by: Wisconsin Family Business Center
Moderated by: Lynn Wood, Vice President, Wood Communications Group and FBC Future Leaders Peer Group Facilitator.
The future of your family business starts today.
Join us for a candid panel conversation with next-generation and legacy leaders as they explore how family businesses can evolve – and thrive – through generational collaboration. Hear how these next-gen leaders are shaping the future of their family enterprises and consider how current leaders can help unlock that potential.
Whether you're a rising leader carving your own path, a business founder navigating succession, or simply curious about the evolving landscape of family business, this session will offer practical insights, candid experiences, and actionable takeaways to inspire your next steps.
In this webinar you’ll gain insight into:
- Real stories from both next-gen and legacy leaders about working across generations – successes, struggles, and surprises
- Practical strategies to identify, engage, and cultivate future leaders in your family business
- A fresh look at how the "next generation advantage" can unlock new growth, energy, and direction
- Insights into how the Wisconsin Family Business Center supports family-owned businesses across the state, including access to specialized education, confidential cohorts such as the future leader peer groups, and a thriving community designed to help every generation succeed.
Featured Panelists:
- Naomi Kroth, CEO, Bachmann Construction
- Catherine Burke, Head of Retail Division, Burke Candy & Ingredients
- Mike Swanson, CEO, Atlantis Valley Foods